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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hasbro, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
26 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
5 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
20 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
14 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
18 DMAs
18 States
|
|
Monitor & Maintain
|
All other markets
|
121 DMAs
27 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
8 DMAs
|
Brand Insights
Brand Insights reveal Hasbro’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hasbro shows challenging performance with -1.2% average growth across 51 markets (40.7% avg brand interest), with positive growth in 23 of 51 markets
Top performing markets for Hasbro demonstrate exceptional results in South Dakota (+73.1% growth, 45.0% brand interest, +19.0% brand interest change), Texas (+21.2% growth, 40.0% brand interest, +7.0% brand interest change), and Alabama (+20.0% growth, 42.0% brand interest, +7.0% brand interest change)
Hasbro has 5 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 26 declining markets
Notable high-growth markets for Hasbro include Alabama (+20.0% growth, 42.0% brand interest), New Jersey (+15.4% growth, 45.0% brand interest), and South Dakota (+73.1% growth, 45.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Toys industry.
For Hasbro, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hasbro, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mattel shows market leadership with 0.3% average brand interest growth and notable strength in Alaska (+39.1%, 96.0% brand interest) and Wyoming (+28.8%, 94.0% brand interest)
In high-growth markets, Mattel maintains an average brand interest of 95.0% with consistent performance across 2 markets
Hasbro maintains market dominance with an average 44.8% brand interest across key markets: Alabama (42.0% brand interest, +20.0% growth), New Jersey (45.0% brand interest, +15.4% growth), and South Dakota (45.0% brand interest, +73.1% growth)
Mattel maintains market dominance with an average 63.0% brand interest across key markets: Alaska (96.0% brand interest, +39.1% growth), Wyoming (94.0% brand interest, +28.8% growth), and Arkansas (59.0% brand interest, +1.7% growth)
Investment Recommendations
Strategic recommendations for Hasbro in the Toys category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 38.0% | -5.0% | +0.0% |
| Atlanta GA | 2,277,873 | 40.0% | -2.4% | -4.8% |
| Houston TX | 2,266,381 | 38.0% | -7.3% | -7.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 42.0% | +2.4% | -2.3% |
| Detroit MI | 1,646,663 | 40.0% | -7.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 41.0% | -4.7% | -6.8% |
| Charlotte NC | 1,124,890 | 40.0% | -11.1% | +2.6% |
| Indianapolis IN | 1,026,188 | 40.0% | -2.4% | +2.6% |
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 51.0% | +15.9% | +27.5% |
| Joplin MO-Pittsburg KS | 128,486 | 88.0% | +131.6% | +137.8% |
| Columbus GA | N/A | 92.0% | +162.9% | +124.4% |
Growth Opportunity
Mid-size markets with positive brand interest trends
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 85.0% | +4.9% | +4.9% |
| Memphis TN | 547,706 | 51.0% | +30.8% | +2.0% |
| Fresno-Visalia CA | 539,002 | 44.0% | +10.0% | +18.9% |
| Buffalo NY | 537,294 | 30.0% | +20.0% | +7.1% |
| Tulsa OK | 462,154 | 45.0% | +25.0% | +36.4% |
| Green Bay-Appleton WI | 400,512 | 43.0% | +26.5% | +7.5% |
| Wichita-Hutchinson KS | 388,977 | 43.0% | +4.9% | +4.9% |
| Flint-Saginaw-Bay City MI | 375,743 | 47.0% | +14.6% | +2.2% |
High Growth Priority
Large markets showing strong consistent growth
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 46.0% | +12.2% | +4.6% |
| Los Angeles CA | 4,962,377 | 31.0% | +29.2% | +3.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | +15.2% | +2.7% |
| Boston MA-Manchester NH | 2,206,762 | 59.0% | +9.3% | +13.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 42.0% | +13.5% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 41.0% | +10.8% | -4.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 42.0% | +16.7% | +2.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 48.0% | +9.1% | +2.1% |
Maintain & Optimize
Stable markets with consistent performance
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 35.0% | +6.1% | +6.1% |
| Seattle-Tacoma WA | 1,798,974 | 49.0% | +2.1% | +6.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 40.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 38.0% | +2.7% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 39.0% | +5.4% | +0.0% |
| Milwaukee WI | 765,170 | 41.0% | +5.1% | +2.5% |
| Syracuse NY | 330,353 | 40.0% | -2.4% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 41.0% | -4.7% | -4.7% |
Monitor & Maintain
All other markets
121
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Hartford & New Haven CT | 862,036 | 50.0% | +4.2% | +11.1% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 42.0% | +2.4% | +10.5% |
| Dayton OH | 418,047 | 41.0% | -2.4% | -14.6% |
| Tucson (Sierra Vista) AZ | 416,976 | 35.0% | -7.9% | -7.9% |
| Honolulu HI | 411,655 | 44.0% | -8.3% | +7.3% |
| Spokane WA | 409,624 | 43.0% | -20.4% | +0.0% |
| Des Moines-Ames IA | 401,464 | 34.0% | -10.5% | -12.8% |
| Roanoke-Lynchburg VA | 387,932 | 44.0% | +2.3% | +41.9% |
Turnaround Priority
Markets requiring immediate attention and improvement
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 37.0% | -7.5% | -14.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 38.0% | -2.6% | -13.6% |
| St. Louis MO | 1,066,886 | 38.0% | -7.3% | -11.6% |
| Nashville TN | 993,259 | 36.0% | -5.3% | -12.2% |
| Salt Lake City UT | 975,902 | 35.0% | -12.5% | -16.7% |
| Cincinnati OH | 810,849 | 36.0% | -7.7% | -16.3% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 34.0% | +3.0% | -8.1% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 42.0% | +7.7% | -10.6% |
Brand Insights
Brand Insights for Hasbro in the Toys category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hasbro shows challenging performance with -9.6% average growth across 168 markets (35.9% avg brand interest), with positive growth in 73 of 168 markets
Top performing markets for Hasbro demonstrate exceptional results in Columbus GA (+162.9% growth, 92.0% brand interest, +57.0% brand interest change), Joplin MO-Pittsburg KS (+131.6% growth, 88.0% brand interest, +50.0% brand interest change), and Wichita Falls TX & Lawton OK (+124.4% growth, 92.0% brand interest, +51.0% brand interest change)
Hasbro has 34 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 89 declining markets
Notable high-growth markets for Hasbro include Albany-Schenectady-Troy NY (+25.0% growth, 45.0% brand interest), Amarillo TX (+17.5% growth, 47.0% brand interest), and Anchorage AK (+88.0% growth, 47.0% brand interest)
Hasbro maintains strong brand interest positions in key markets: Albuquerque-Santa Fe NM (35.0% brand interest, -1.0% change), Atlanta GA (40.0% brand interest, -1.0% change), and Austin TX (40.0% brand interest, -1.0% change)
Hasbro shows positive brand interest momentum in 73 markets, notably in Albany-Schenectady-Troy NY (+9.0% brand interest), Amarillo TX (+7.0% brand interest), Anchorage AK (+22.0% brand interest)
Hasbro demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+25.0% growth, +9.0% gain, 45.0% current brand interest), Amarillo TX (+17.5% growth, +7.0% gain, 47.0% current brand interest), and Anchorage AK (+88.0% growth, +22.0% gain, 47.0% current brand interest)
Hasbro successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 45.0% brand interest, +25.0% growth), Amarillo TX (maintained 47.0% brand interest, +17.5% growth), and Anchorage AK (maintained 47.0% brand interest, +88.0% growth)
In large markets, Hasbro shows steady growth with moderate brand interest: Atlanta GA (-2.4% decline, 40.0% brand interest) and Charlotte NC (-11.1% decline, 40.0% brand interest)
In medium markets, Hasbro shows steady growth with moderate brand interest: Albuquerque-Santa Fe NM (-2.8% decline, 35.0% brand interest) and Austin TX (-2.4% decline, 40.0% brand interest)
In small markets, Hasbro shows significant decline with moderate brand interest: Albany GA (-100.0% decline, 0.0% brand interest) and Bakersfield CA (-16.7% decline, 25.0% brand interest)
Hasbro maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (35.0% brand interest, -2.8% change) and Atlanta GA (40.0% brand interest, -2.4% change)
Hasbro achieves significant brand interest gains in Albany-Schenectady-Troy NY (+9.0% brand interest growth, now at 45.0%) and Amarillo TX (+7.0% brand interest growth, now at 47.0%)
Hasbro shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+25.0% growth, 45.0% brand interest) and Amarillo TX (+17.5% growth, 47.0% brand interest)
Hasbro maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-2.8% decline, 35.0% brand interest) and Atlanta GA (-2.4% decline, 40.0% brand interest)
Hasbro faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-2.8% decline, 35.0% brand interest) and Atlanta GA (-2.4% decline, 40.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hasbro performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hasbro can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hasbro can focus its competitive strategy.
Mattel shows market leadership with -1.7% average brand interest growth and notable strength in Bangor ME (+127.3%, 100.0% brand interest), Billings, MT (+66.7%, 100.0% brand interest), and Biloxi-Gulfport MS (+86.0%, 93.0% brand interest)
In high-growth markets, Mattel maintains an average brand interest of 86.1% with consistent performance across 33 markets
Hasbro maintains market dominance with an average 47.7% brand interest across key markets: Albany-Schenectady-Troy NY (45.0% brand interest, +25.0% growth), Amarillo TX (47.0% brand interest, +17.5% growth), and Anchorage AK (47.0% brand interest, +88.0% growth)
Mattel maintains market dominance with an average 71.6% brand interest across key markets: Bangor ME (100.0% brand interest, +127.3% growth), Billings, MT (100.0% brand interest, +66.7% growth), and Biloxi-Gulfport MS (93.0% brand interest, +86.0% growth)
Mattel dominates in 88 of 158 key battleground markets against Hasbro, notably in Albuquerque-Santa Fe NM (35.0% vs 65.0% brand interest), Atlanta GA (40.0% vs 60.0% brand interest), and Austin TX (40.0% vs 60.0% brand interest)
Hasbro successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 45.0% brand interest, +25.0% growth), Amarillo TX (maintained 47.0% brand interest, +17.5% growth), and Anchorage AK (maintained 47.0% brand interest, +88.0% growth)
Mattel successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 100.0% brand interest, +127.3% growth), Billings, MT (maintained 100.0% brand interest, +66.7% growth), and Biloxi-Gulfport MS (maintained 93.0% brand interest, +86.0% growth)
Hasbro emerges as competitive challenger to Mattel with superior brand interest growth rates in Albany-Schenectady-Troy NY (+25.0% vs -14.1% growth), Amarillo TX (+17.5% vs -11.7% growth), and Anchorage AK (+88.0% vs -29.3% growth)
Mattel demonstrates competitive strength with 168 high brand interest markets and 33 high-growth markets, notably in Albany-Schenectady-Troy NY (55.0% brand interest, -14.1% growth), Amarillo TX (53.0% brand interest, -11.7% growth), and Anchorage AK (53.0% brand interest, -29.3% growth)
Hasbro demonstrates competitive strength with 138 high brand interest markets and 33 high-growth markets, notably in Albuquerque-Santa Fe NM (35.0% brand interest, -2.8% growth), Atlanta GA (40.0% brand interest, -2.4% growth), and Austin TX (40.0% brand interest, -2.4% growth)
Major market competition: Hasbro and Mattel show significant brand interest performance differences in key markets: Charlotte NC (Hasbro: -11.1%, Mattel: +9.1%) and Chicago IL (Hasbro: -5.0%, Mattel: +3.3%)
Close brand interest competition between Hasbro and Mattel in Albany GA (0.0% vs 0.0%) and Burlington VT-Plattsburgh NY (48.0% vs 52.0%)
Hasbro maintains strong brand interest position in key markets: Dallas-Ft. Worth TX (38.0% brand interest, +15.2% growth), Los Angeles CA (31.0% brand interest, +29.2% growth), and Pittsburgh PA (44.0% brand interest, +15.8% growth)
Mattel maintains strong brand interest position in key markets: Atlanta GA (60.0% brand interest, +1.7% growth), Austin TX (60.0% brand interest, +1.7% growth), and Chicago IL (62.0% brand interest, +3.3% growth)
Mattel demonstrates category dominance with 1.6% average brand interest growth, showing exceptional performance in Bakersfield CA (+15.4%, 75.0% brand interest), Bangor ME (+72.4%, 100.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+117.4%, 100.0% brand interest)
In high-growth markets, Mattel maintains an average brand interest of 85.1% with consistent performance across 25 markets