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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Enterprise, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
16 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
17 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
8 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
135 DMAs
48 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
14 DMAs
|
Brand Insights
Brand Insights reveal Enterprise’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Enterprise shows stable performance with 3.9% average growth across 51 markets (16.5% avg brand interest), with positive growth in 29 of 51 markets
Enterprise has 7 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 12 declining markets
Notable high-growth markets for Enterprise include Maryland (+20.0% growth, 18.0% brand interest), Massachusetts (+16.7% growth, 14.0% brand interest), and Nebraska (+26.7% growth, 19.0% brand interest)
Enterprise shows positive brand interest momentum in 29 markets, notably in Maryland (+3.0% brand interest), Massachusetts (+2.0% brand interest), Nebraska (+4.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Avis demonstrates category dominance with 6.0% average brand interest growth, showing exceptional performance in Arkansas (+25.0%, 5.0% brand interest), Delaware (+33.3%, 4.0% brand interest), and Illinois (+16.7%, 7.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 6.4% with consistent performance across 16 markets
Avis shows strong momentum with 6.0% average brand interest growth across key markets: South Dakota (+66.7% growth, +4.0% brand interest), Wyoming (+50.0% growth, +2.0% brand interest), and Delaware (+33.3% growth, +1.0% brand interest)
Avis captured additional brand interest in 21 markets, averaging +1.3% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Enterprise in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 22.0% | +4.8% | -24.1% |
| Buffalo NY | 537,294 | 24.0% | +26.3% | -4.0% |
Emerging Market
Smaller markets showing strong growth potential
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Monterey-Salinas CA | 197,948 | 18.0% | +50.0% | +5.9% |
| Wilmington NC | 186,609 | 38.0% | +137.5% | +11.8% |
| Corpus Christi TX | 177,217 | 34.0% | +325.0% | +17.2% |
| Beaumont-Port Arthur TX | 143,616 | 44.0% | +175.0% | +15.8% |
| Wichita Falls TX & Lawton OK | 132,252 | 27.0% | +17.4% | +12.5% |
| Sherman TX-Ada OK | 114,130 | 39.0% | +225.0% | +25.8% |
| Binghamton NY | 113,033 | 19.0% | +46.2% | +11.8% |
| Wheeling WV-Steubenville OH | 108,851 | 47.0% | +213.3% | +74.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 26.0% | +52.9% | +4.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 33.0% | +120.0% | +3.1% |
| Ft. Myers-Naples FL | 525,402 | 22.0% | +15.8% | +29.4% |
| Richmond-Petersburg VA | 516,962 | 30.0% | +87.5% | +20.0% |
| Wilkes Barre-Scranton PA | 501,832 | 39.0% | +225.0% | +14.7% |
| Albany-Schenectady-Troy NY | 491,946 | 23.0% | +43.8% | +4.6% |
| Tulsa OK | 462,154 | 30.0% | +57.9% | +15.4% |
| Dayton OH | 418,047 | 29.0% | +38.1% | +3.6% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 16.0% | +23.1% | -23.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | +20.0% | -5.3% |
| Houston TX | 2,266,381 | 19.0% | +35.7% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 12.0% | +9.1% | -7.7% |
| Seattle-Tacoma WA | 1,798,974 | 21.0% | +50.0% | +5.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 21.0% | +10.5% | +16.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 20.0% | +11.1% | +33.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 26.0% | +36.8% | +8.3% |
Maintain & Optimize
Stable markets with consistent performance
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,523,659 | 17.0% | +6.3% | -5.6% |
| Providence RI-New Bedford MA | 564,315 | 16.0% | -5.9% | +6.7% |
| Colorado Springs-Pueblo CO | 327,871 | 22.0% | +0.0% | +4.8% |
| La Crosse-Eau Claire WI | 192,704 | 22.0% | +4.8% | -4.4% |
| Odessa-Midland TX | 136,170 | 18.0% | -5.3% | -5.3% |
| Eureka CA | 52,063 | 21.0% | +0.0% | +5.0% |
| Juneau AK | 22,882 | 33.0% | -5.7% | +0.0% |
| District of Columbia | N/A | 16.0% | +6.7% | +6.7% |
Monitor & Maintain
All other markets
135
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | -6.7% | -22.2% |
| Los Angeles CA | 4,962,377 | 11.0% | -21.4% | -50.0% |
| Atlanta GA | 2,277,873 | 11.0% | +0.0% | -50.0% |
| Boston MA-Manchester NH | 2,206,762 | 13.0% | +0.0% | -27.8% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 13.0% | -13.3% | -50.0% |
| San Diego CA | 940,959 | 14.0% | -12.5% | -30.0% |
| Kansas City MO | 866,618 | 14.0% | +7.7% | -48.2% |
| Hartford & New Haven CT | 862,036 | 14.0% | +0.0% | -33.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 15.0% | +0.0% | -28.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +7.1% | -16.7% |
| Phoenix AZ | 1,818,040 | 19.0% | +5.6% | -9.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 19.0% | +5.6% | -9.5% |
| Detroit MI | 1,646,663 | 16.0% | +6.7% | -23.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 19.0% | +5.6% | -13.6% |
| St. Louis MO | 1,066,886 | 16.0% | +0.0% | -46.7% |
| Nashville TN | 993,259 | 16.0% | -11.1% | -44.8% |
Brand Insights
Brand Insights for Enterprise in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Enterprise shows strong performance with 31.9% average growth across 194 markets (20.1% avg brand interest), with positive growth in 122 of 194 markets
Top performing markets for Enterprise demonstrate exceptional results in Columbia SC (+340.0% growth, 44.0% brand interest, +34.0% brand interest change), Corpus Christi TX (+325.0% growth, 34.0% brand interest, +26.0% brand interest change), and Tyler-Longview(Lufkin & Nacogdoches) TX (+250.0% growth, 42.0% brand interest, +30.0% brand interest change)
Enterprise has 86 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 48 declining markets
Notable high-growth markets for Enterprise include Abilene-Sweetwater TX (+64.3% growth, 23.0% brand interest), Albany GA (+31.2% growth, 21.0% brand interest), and Albany-Schenectady-Troy NY (+43.8% growth, 23.0% brand interest)
Enterprise maintains strong brand interest positions in key markets: Juneau AK (33.0% brand interest, -2.0% change), Beaumont-Port Arthur TX (44.0% brand interest, +28.0% change), and Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +32.0% change)
Enterprise shows positive brand interest momentum in 122 markets, notably in Abilene-Sweetwater TX (+9.0% brand interest), Albany GA (+5.0% brand interest), Albany-Schenectady-Troy NY (+7.0% brand interest)
Enterprise demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+64.3% growth, +9.0% gain, 23.0% current brand interest), Albany GA (+31.2% growth, +5.0% gain, 21.0% current brand interest), and Albany-Schenectady-Troy NY (+43.8% growth, +7.0% gain, 23.0% current brand interest)
Enterprise successfully defends strong market positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 44.0% brand interest, +175.0% growth), Bend OR (maintained 26.0% brand interest, +23.8% growth), and Bluefield-Beckley-Oak Hill WV (maintained 45.0% brand interest, +246.2% growth)
Enterprise maintains dominant market position with >35% brand interest in key markets: Beaumont-Port Arthur TX (44.0% brand interest, +175.0% change) and Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +246.2% change)
Enterprise achieves significant brand interest gains in Abilene-Sweetwater TX (+9.0% brand interest growth, now at 23.0%) and Albany GA (+5.0% brand interest growth, now at 21.0%)
Enterprise shows accelerating brand interest growth in Abilene-Sweetwater TX (+64.3% growth, 23.0% brand interest) and Albany GA (+31.2% growth, 21.0% brand interest)
Enterprise demonstrates emerging brand interest strength in Alexandria LA (+38.5% growth, 18.0% brand interest) and Binghamton NY (+46.1% growth, 19.0% brand interest)
Enterprise maintains stable brand interest performance in mature markets: Anchorage AK (+0.0% decline, 25.0% brand interest) and Colorado Springs-Pueblo CO (+0.0% decline, 22.0% brand interest)
Enterprise performance in major markets: Baltimore MD (-5.6% decline, 17.0% brand interest, 1.1M TVHH), Los Angeles CA (-21.4% decline, 11.0% brand interest, 5.8M TVHH), and Nashville TN (-11.1% decline, 16.0% brand interest, 1.2M TVHH)
Enterprise shows positive brand interest growth in markets representing 59.7% of total TVHH coverage
Enterprise shows challenging performance with -26.3% average growth across 201 markets (19.6% avg brand interest), with positive growth in 52 of 201 markets
Competitive Insights
Competitive Insights showcase how Enterprise performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Avis demonstrates category dominance with 68.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+177.8%, 25.0% brand interest), Albany-Schenectady-Troy NY (+166.7%, 16.0% brand interest), and Augusta GA (+25.0%, 5.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 13.3% with consistent performance across 84 markets
Enterprise shows strong momentum with 31.9% average brand interest growth across key markets: Columbia SC (+340.0% growth, +34.0% brand interest), Corpus Christi TX (+325.0% growth, +26.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+250.0% growth, +30.0% brand interest)
Enterprise captured additional brand interest in 120 markets, averaging +8.4% brand interest growth in key growth markets
Hertz shows strong momentum with 5.5% average brand interest growth across key markets: St. Joseph MO (+295.6% growth, +68.0% brand interest), Lima OH (+270.4% growth, +73.0% brand interest), and Parkersburg WV (+156.4% growth, +61.0% brand interest)
Hertz captured additional brand interest in 66 markets, averaging +10.4% brand interest growth in key growth markets
Avis shows strong momentum with 68.0% average brand interest growth across key markets: Norfolk-Portsmouth-Newport News VA (+533.3% growth, +16.0% brand interest), Youngstown OH (+533.3% growth, +16.0% brand interest), and Charlotte NC (+475.0% growth, +19.0% brand interest)
Avis captured additional brand interest in 88 markets, averaging +7.6% brand interest growth in key growth markets
Enterprise maintains market dominance with an average 37.6% brand interest across key markets: Beaumont-Port Arthur TX (44.0% brand interest, +175.0% growth), Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +246.2% growth), and Columbia SC (44.0% brand interest, +340.0% growth)
Alamo maintains market dominance with an average 38.5% brand interest across key markets: Bangor ME (31.0% brand interest, +19.2% growth), Butte-Bozeman MT (39.0% brand interest, +21.9% growth), and Duluth MN-Superior WI (31.0% brand interest, +24.0% growth)
Hertz maintains market dominance with an average 42.0% brand interest across key markets: Albany-Schenectady-Troy NY (39.0% brand interest, +62.5% growth), Austin TX (31.0% brand interest, +55.0% growth), and Binghamton NY (41.0% brand interest, +95.2% growth)
Enterprise dominates in 122 of 176 key battleground markets against Budget, notably in Augusta GA (15.0% vs 18.0% brand interest), Bakersfield CA (15.0% vs 21.0% brand interest), and Baltimore MD (17.0% vs 20.0% brand interest)
Enterprise dominates in 128 of 193 key battleground markets against Alamo, notably in Augusta GA (15.0% vs 25.0% brand interest), Bakersfield CA (15.0% vs 26.0% brand interest), and Baltimore MD (17.0% vs 34.0% brand interest)
Enterprise dominates in 121 of 187 key battleground markets against Hertz, notably in Augusta GA (15.0% vs 37.0% brand interest), Bakersfield CA (15.0% vs 38.0% brand interest), and Baltimore MD (17.0% vs 24.0% brand interest)
Avis dominates in 99 of 167 key battleground markets against Enterprise, notably in Augusta GA (15.0% vs 5.0% brand interest), Bakersfield CA (15.0% vs 0.0% brand interest), and Baltimore MD (17.0% vs 5.0% brand interest)
Budget dominates in 115 of 192 key battleground markets against Alamo, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 32.0% brand interest), and Alexandria LA (10.0% vs 38.0% brand interest)