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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Coursera, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
22 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
14 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
27 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
27 DMAs
25 States
|
|
Monitor & Maintain
|
All other markets
|
104 DMAs
21 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal Coursera’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coursera shows stable performance with 2.5% average growth across 51 markets (43.2% avg brand interest), with positive growth in 24 of 51 markets
Top performing markets for Coursera demonstrate exceptional results in Wyoming (+28.6% growth, 54.0% brand interest, +12.0% brand interest change), North Dakota (+25.6% growth, 49.0% brand interest, +10.0% brand interest change), and Vermont (+24.3% growth, 46.0% brand interest, +9.0% brand interest change)
Coursera has 6 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Coursera include Hawaii (+22.7% growth, 54.0% brand interest), Nebraska (+20.6% growth, 41.0% brand interest), and New Hampshire (+19.4% growth, 43.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category dominance with 2.5% average brand interest growth, showing exceptional performance in Hawaii (+22.7%, 54.0% brand interest), Nebraska (+20.6%, 41.0% brand interest), and New Hampshire (+19.4%, 43.0% brand interest)
In high-growth markets, Coursera maintains an average brand interest of 47.8% with consistent performance across 6 markets
Coursera maintains market dominance with an average 45.4% brand interest across key markets: Hawaii (54.0% brand interest, +22.7% growth), Nebraska (41.0% brand interest, +20.6% growth), and New Hampshire (43.0% brand interest, +19.4% growth)
LinkedIn maintains market dominance with an average 46.8% brand interest across key markets: Montana (53.0% brand interest, +82.8% growth), New Mexico (44.0% brand interest, +18.9% growth), and North Dakota (51.0% brand interest, +15.9% growth)
Investment Recommendations
Strategic recommendations for Coursera in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 43.0% | -2.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 36.0% | +5.9% | -5.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 47.0% | -7.8% | -4.1% |
| Phoenix AZ | 1,818,040 | 39.0% | -4.9% | -4.9% |
| Denver CO | 1,523,659 | 38.0% | -2.6% | -7.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 41.0% | +2.5% | -4.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 44.0% | -6.4% | -2.2% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 38.0% | -7.3% | -2.6% |
Emerging Market
Smaller markets showing strong growth potential
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 210,894 | 44.0% | +18.9% | +25.7% |
| La Crosse-Eau Claire WI | 192,704 | 58.0% | +70.6% | +26.1% |
| Wilmington NC | 186,609 | 47.0% | +34.3% | +34.3% |
| Amarillo TX | 167,518 | 100.0% | +132.6% | +117.4% |
| Rockford IL | 154,224 | 63.0% | +23.5% | +40.0% |
| Monroe LA-El Dorado AR | 147,849 | 100.0% | +100.0% | +96.1% |
| Beaumont-Port Arthur TX | 143,616 | 53.0% | +15.2% | +17.8% |
| Odessa-Midland TX | 136,170 | 100.0% | +51.5% | +117.4% |
Growth Opportunity
Mid-size markets with positive brand interest trends
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 47.0% | +6.8% | +27.0% |
| Providence RI-New Bedford MA | 564,315 | 45.0% | +4.7% | +15.4% |
| Wilkes Barre-Scranton PA | 501,832 | 51.0% | +18.6% | +24.4% |
| Tulsa OK | 462,154 | 46.0% | +7.0% | +7.0% |
| Lexington KY | 434,265 | 48.0% | +23.1% | +6.7% |
| Honolulu HI | 411,655 | 54.0% | +28.6% | +14.9% |
| Green Bay-Appleton WI | 400,512 | 42.0% | +16.7% | +13.5% |
| Wichita-Hutchinson KS | 388,977 | 43.0% | +13.2% | +19.4% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 46.0% | +7.0% | +12.2% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 43.0% | +0.0% | +13.2% |
| Indianapolis IN | 1,026,188 | 40.0% | +14.3% | +0.0% |
| Salt Lake City UT | 975,902 | 37.0% | -2.6% | +12.1% |
| Cincinnati OH | 810,849 | 43.0% | +4.9% | +13.2% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 48.0% | +6.7% | +20.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 47.0% | +17.5% | +11.9% |
| Jacksonville FL | 671,993 | 47.0% | +9.3% | +14.6% |
Maintain & Optimize
Stable markets with consistent performance
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 27.0% | +0.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 47.0% | +4.4% | +2.2% |
| Chicago IL | 3,081,097 | 42.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 42.0% | +2.4% | +2.4% |
| Boston MA-Manchester NH | 2,206,762 | 44.0% | +2.3% | +4.8% |
| Seattle-Tacoma WA | 1,798,974 | 45.0% | +0.0% | +2.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 43.0% | +2.4% | +2.4% |
| Detroit MI | 1,646,663 | 46.0% | +0.0% | +2.2% |
Monitor & Maintain
All other markets
104
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 39.0% | +5.4% | +8.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 41.0% | +5.1% | +7.9% |
| Charlotte NC | 1,124,890 | 41.0% | +5.1% | +7.9% |
| St. Louis MO | 1,066,886 | 43.0% | +2.4% | +7.5% |
| Kansas City MO | 866,618 | 42.0% | +0.0% | +7.7% |
| Austin TX | 831,742 | 41.0% | +7.9% | +10.8% |
| Birmingham AL | 651,287 | 44.0% | +7.3% | +4.8% |
| Tucson (Sierra Vista) AZ | 416,976 | 42.0% | -10.6% | -14.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Hartford & New Haven CT | 862,036 | 41.0% | -8.9% | -14.6% |
| Milwaukee WI | 765,170 | 36.0% | -12.2% | -16.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 41.0% | +5.1% | -10.9% |
Brand Insights
Brand Insights for Coursera in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coursera shows challenging performance with -0.5% average growth across 173 markets (45.9% avg brand interest), with positive growth in 84 of 173 markets
Top performing markets for Coursera demonstrate exceptional results in Amarillo TX (+132.6% growth, 100.0% brand interest, +57.0% brand interest change), Monroe LA-El Dorado AR (+100.0% growth, 100.0% brand interest, +50.0% brand interest change), and Bangor ME (+72.4% growth, 100.0% brand interest, +42.0% brand interest change)
Coursera has 33 markets with high growth (>15%), 38 markets with moderate growth (5-15%), 36 stable markets (0-5%), and 66 declining markets
Notable high-growth markets for Coursera include Amarillo TX (+132.6% growth, 100.0% brand interest), Bangor ME (+72.4% growth, 100.0% brand interest), and Beaumont-Port Arthur TX (+15.2% growth, 53.0% brand interest)
Coursera maintains strong brand interest positions in key markets: Albuquerque-Santa Fe NM (43.0% brand interest, -6.0% change), Anchorage AK (53.0% brand interest, -1.0% change), and Bakersfield CA (47.0% brand interest, -3.0% change)
Coursera shows positive brand interest momentum in 84 markets, notably in Amarillo TX (+57.0% brand interest), Bangor ME (+42.0% brand interest), Beaumont-Port Arthur TX (+7.0% brand interest)
Coursera demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+132.6% growth, +57.0% gain, 100.0% current brand interest), Bangor ME (+72.4% growth, +42.0% gain, 100.0% current brand interest), and Beaumont-Port Arthur TX (+15.2% growth, +7.0% gain, 53.0% current brand interest)
Coursera successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 100.0% brand interest, +132.6% growth), Bangor ME (maintained 100.0% brand interest, +72.4% growth), and Beaumont-Port Arthur TX (maintained 53.0% brand interest, +15.2% growth)
In large markets, Coursera shows steady growth with moderate brand interest: Baltimore MD (-4.9% decline, 39.0% brand interest) and Denver CO (-2.6% decline, 38.0% brand interest)
In medium markets, Coursera shows steady growth with moderate brand interest: Albuquerque-Santa Fe NM (-12.2% decline, 43.0% brand interest) and Ft. Myers-Naples FL (-4.5% decline, 42.0% brand interest)
In small markets, Coursera shows slight decline with moderate brand interest: Abilene-Sweetwater TX (-100.0% decline, 0.0% brand interest) and Anchorage AK (-1.9% decline, 53.0% brand interest)
Coursera maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (43.0% brand interest, -12.2% change) and Anchorage AK (53.0% brand interest, -1.9% change)
Coursera achieves significant brand interest gains in Amarillo TX (+57.0% brand interest growth, now at 100.0%) and Bangor ME (+42.0% brand interest growth, now at 100.0%)
Coursera shows accelerating brand interest growth in Amarillo TX (+132.6% growth, 100.0% brand interest) and Bangor ME (+72.4% growth, 100.0% brand interest)
Coursera maintains stable brand interest performance in mature markets: Anchorage AK (-1.9% decline, 53.0% brand interest) and Baltimore MD (-4.9% decline, 39.0% brand interest)
Coursera faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-12.2% decline, 43.0% brand interest) and Anchorage AK (-1.9% decline, 53.0% brand interest)
Competitive Insights
Competitive Insights showcase how Coursera performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
Coursera leads category performance with -0.5% average brand interest growth, particularly strong in Amarillo TX (+132.6%, 100.0% brand interest), Bangor ME (+72.4%, 100.0% brand interest), and Beaumont-Port Arthur TX (+15.2%, 53.0% brand interest)
In high-growth markets, Coursera maintains an average brand interest of 57.4% with consistent performance across 33 markets
Coursera maintains market dominance with an average 50.1% brand interest across key markets: Amarillo TX (100.0% brand interest, +132.6% growth), Bangor ME (100.0% brand interest, +72.4% growth), and Beaumont-Port Arthur TX (53.0% brand interest, +15.2% growth)
LinkedIn maintains market dominance with an average 46.3% brand interest across key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +17.9% growth), Bend OR (100.0% brand interest, +150.0% growth), and Binghamton NY (53.0% brand interest, +65.6% growth)
Udemy maintains market dominance with an average 49.0% brand interest across key markets: Harrisonburg VA (97.0% brand interest, +162.2% growth), Johnstown-Altoona PA (49.0% brand interest, +32.4% growth), and Santa Barbara-Santa Maria-San Luis Obispo CA (33.0% brand interest, +73.7% growth)
Coursera dominates in 83 of 140 key battleground markets against LinkedIn, notably in Albuquerque-Santa Fe NM (43.0% vs 46.0% brand interest), Anchorage AK (53.0% vs 47.0% brand interest), and Bakersfield CA (47.0% vs 53.0% brand interest)
Coursera dominates in 61 of 121 key battleground markets against Udemy, notably in Albuquerque-Santa Fe NM (43.0% vs 11.0% brand interest), Baltimore MD (39.0% vs 13.0% brand interest), and Boise ID (42.0% vs 20.0% brand interest)
Udemy dominates in 66 of 120 key battleground markets against LinkedIn, notably in Albany-Schenectady-Troy NY (34.0% vs 16.0% brand interest), Atlanta GA (42.0% vs 16.0% brand interest), and Austin TX (42.0% vs 17.0% brand interest)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 100.0% brand interest, +132.6% growth), Bangor ME (maintained 100.0% brand interest, +72.4% growth), and Beaumont-Port Arthur TX (maintained 53.0% brand interest, +15.2% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +17.9% growth), Bend OR (maintained 100.0% brand interest, +150.0% growth), and Binghamton NY (maintained 53.0% brand interest, +65.6% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 97.0% brand interest, +162.2% growth), Johnstown-Altoona PA (maintained 49.0% brand interest, +32.4% growth), and Madison WI (maintained 27.0% brand interest, +17.4% growth)
LinkedIn emerges as competitive challenger to Coursera with superior brand interest growth rates in Springfield MO (-9.1% vs -26.8% growth), Charlottesville VA (+42.9% vs +27.7% growth), and Chico-Redding CA (+44.0% vs -14.7% growth)
Udemy emerges as competitive challenger to Coursera with superior brand interest growth rates in Baltimore MD (+30.0% vs -4.9% growth), Boise ID (+81.8% vs -4.5% growth), and Burlington VT-Plattsburgh NY (+25.0% vs +11.9% growth)
Coursera emerges as competitive challenger to LinkedIn with superior brand interest growth rates in South Bend-Elkhart IN (-2.4% vs -20.7% growth), Harrisburg-Lancaster-Lebanon-York PA (+20.6% vs -6.0% growth), and Lafayette IN (+40.0% vs +34.2% growth)
Udemy emerges as competitive challenger to LinkedIn with superior brand interest growth rates in Baltimore MD (+30.0% vs -2.0% growth), Boise ID (+81.8% vs -15.6% growth), and Burlington VT-Plattsburgh NY (+25.0% vs -17.4% growth)
Coursera demonstrates competitive strength with 163 high brand interest markets and 33 high-growth markets, notably in Albuquerque-Santa Fe NM (43.0% brand interest, -12.2% growth), Anchorage AK (53.0% brand interest, -1.9% growth), and Bakersfield CA (47.0% brand interest, -6.0% growth)