Cinemark Theatres
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Cinemark Theatres, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
8 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
9 DMAs
6 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
11 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
39 DMAs
10 States
|
|
Monitor & Maintain
|
All other markets
|
132 DMAs
34 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Cinemark Theatres’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cinemark Theatres shows challenging performance with -3.9% average growth across 51 markets (22.3% avg brand interest), with positive growth in 11 of 51 markets
Top performing markets for Cinemark Theatres demonstrate exceptional results in Colorado (+11.1% growth, 30.0% brand interest, +3.0% brand interest change)
Cinemark Theatres has 3 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Cinemark Theatres include Alabama (+22.2% growth, 11.0% brand interest), Alaska (+21.1% growth, 23.0% brand interest), and Hawaii (+100.0% growth, 2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Movie Theaters industry.
For Cinemark Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cinemark Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Regal Cinemas leads category performance with 165.2% average brand interest growth, particularly strong in Arkansas (+215.4%, 41.0% brand interest), California (+54.8%, 48.0% brand interest), and Colorado (+211.1%, 56.0% brand interest)
In high-growth markets, Regal Cinemas maintains an average brand interest of 56.6% with consistent performance across 30 markets
Regal Cinemas shows strong momentum with 165.2% average brand interest growth across key markets: Nebraska (+962.5% growth, +77.0% brand interest), Michigan (+800.0% growth, +64.0% brand interest), and Illinois (+788.9% growth, +71.0% brand interest)
Regal Cinemas captured additional brand interest in 31 markets, averaging +34.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Cinemark Theatres in the Movie Theaters category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 56.0% | -5.1% | -3.5% |
| Pittsburgh PA | 998,699 | 44.0% | -8.3% | +2.3% |
| Baltimore MD | 977,058 | 28.0% | -9.7% | +3.7% |
| Salt Lake City UT | 975,902 | 80.0% | -1.2% | +0.0% |
| San Antonio TX | 900,609 | 37.0% | -2.6% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 23.0% | -8.0% | +53.3% |
| Memphis TN | 547,706 | 21.0% | -16.0% | +31.3% |
| Little Rock-Pine Bluff AR | 490,561 | 59.0% | -1.7% | -1.7% |
Emerging Market
Smaller markets showing strong growth potential
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salisbury MD | 157,650 | 5.0% | +150.0% | +150.0% |
| Anchorage AK | 137,029 | 36.0% | +33.3% | +125.0% |
| Wheeling WV-Steubenville OH | 108,851 | 59.0% | +34.1% | +110.7% |
| Butte-Bozeman MT | 69,267 | 16.0% | +23.1% | +33.3% |
| Lima OH | 58,548 | 8.0% | +33.3% | +100.0% |
| San Angelo TX | 49,037 | 100.0% | +19.1% | +12.4% |
| Mankato MN | 47,507 | 99.0% | +20.7% | +23.8% |
| Lafayette LA | N/A | 44.0% | +10.0% | +7.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New Orleans LA | 584,044 | 8.0% | +33.3% | +33.3% |
| Buffalo NY | 537,294 | 2.0% | +100.0% | +100.0% |
| Richmond-Petersburg VA | 516,962 | 3.0% | +50.0% | +50.0% |
| Knoxville TN | 475,703 | 13.0% | +8.3% | +8.3% |
| Lexington KY | 434,265 | 57.0% | +5.6% | +1.8% |
| Huntsville-Decatur (Florence) AL | 350,515 | 39.0% | +5.4% | +11.4% |
| Shreveport LA | 317,492 | 72.0% | +5.9% | +9.1% |
| South Bend-Elkhart IN | 279,718 | 53.0% | +6.0% | +3.9% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | -9.7% | +33.3% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | -6.3% | +36.4% |
| Detroit MI | 1,646,663 | 27.0% | -3.6% | +42.1% |
| Denver CO | 1,523,659 | 21.0% | -8.7% | +16.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 13.0% | +0.0% | +30.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 38.0% | +0.0% | +22.6% |
| Hartford & New Haven CT | 862,036 | 39.0% | +2.6% | +18.2% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 15.0% | +25.0% | -6.3% |
Maintain & Optimize
Stable markets with consistent performance
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 19.0% | -5.0% | +5.6% |
| Houston TX | 2,266,381 | 48.0% | +0.0% | +2.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 53.0% | +1.9% | +1.9% |
| Kansas City MO | 866,618 | 16.0% | +6.7% | +0.0% |
| Austin TX | 831,742 | 63.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 38.0% | +0.0% | +5.6% |
| Jacksonville FL | 671,993 | 42.0% | +2.4% | +2.4% |
| Louisville KY | 612,910 | 62.0% | +1.6% | +1.6% |
Monitor & Maintain
All other markets
132
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 5.0% | -16.7% | +0.0% |
| Chicago IL | 3,081,097 | 13.0% | -7.1% | -7.1% |
| Philadelphia PA | 2,642,616 | 8.0% | -11.1% | +0.0% |
| Atlanta GA | 2,277,873 | 3.0% | +50.0% | +50.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 7.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 7.0% | +16.7% | +40.0% |
| Phoenix AZ | 1,818,040 | 10.0% | +0.0% | +11.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 8.0% | +14.3% | +33.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Milwaukee WI | 765,170 | 16.0% | -27.3% | -20.0% |
Brand Insights
Brand Insights for Cinemark Theatres in the Movie Theaters category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cinemark Theatres shows challenging performance with -13.0% average growth across 187 markets (29.3% avg brand interest), with positive growth in 59 of 187 markets
Top performing markets for Cinemark Theatres demonstrate exceptional results in Jackson TN (+300.0% growth, 100.0% brand interest, +75.0% brand interest change), Wheeling WV-Steubenville OH (+34.1% growth, 59.0% brand interest, +15.0% brand interest change), and Anchorage AK (+33.3% growth, 36.0% brand interest, +9.0% brand interest change)
Cinemark Theatres has 22 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 63 stable markets (0-5%), and 88 declining markets
Notable high-growth markets for Cinemark Theatres include Anchorage AK (+33.3% growth, 36.0% brand interest), Atlanta GA (+50.0% growth, 3.0% brand interest), and Augusta GA (+50.0% growth, 3.0% brand interest)
Cinemark Theatres maintains strong brand interest positions in key markets: Amarillo TX (83.0% brand interest, -5.0% change), Boise ID (37.0% brand interest, -1.0% change), and Charleston-Huntington WV (57.0% brand interest, -3.0% change)
Cinemark Theatres shows positive brand interest momentum in 59 markets, notably in Anchorage AK (+9.0% brand interest), Atlanta GA (+1.0% brand interest), Augusta GA (+1.0% brand interest)
Cinemark Theatres demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+33.3% growth, +9.0% gain, 36.0% current brand interest), Jackson TN (+300.0% growth, +75.0% gain, 100.0% current brand interest), and Mankato MN (+20.7% growth, +17.0% gain, 99.0% current brand interest)
Cinemark Theatres successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 36.0% brand interest, +33.3% growth), Jackson TN (maintained 100.0% brand interest, +300.0% growth), and Mankato MN (maintained 99.0% brand interest, +20.7% growth)
In small markets, Cinemark Theatres shows significant decline with moderate brand interest: Alexandria LA (-100.0% decline, 0.0% brand interest) and Amarillo TX (-5.7% decline, 83.0% brand interest)
Cinemark Theatres maintains dominant market position with >35% brand interest in key markets: Amarillo TX (83.0% brand interest, -5.7% change) and Boise ID (37.0% brand interest, -2.6% change)
Cinemark Theatres achieves significant brand interest gains in Anchorage AK (+9.0% brand interest growth, now at 36.0%) and Jackson TN (+75.0% brand interest growth, now at 100.0%)
Cinemark Theatres shows accelerating brand interest growth in Anchorage AK (+33.3% growth, 36.0% brand interest) and Atlanta GA (+50.0% growth, 3.0% brand interest)
Cinemark Theatres demonstrates emerging brand interest strength in Atlanta GA (+50.0% growth, 3.0% brand interest) and Augusta GA (+50.0% growth, 3.0% brand interest)
Cinemark Theatres maintains stable brand interest performance in mature markets: Boise ID (-2.6% decline, 37.0% brand interest) and Charleston-Huntington WV (-5.0% decline, 57.0% brand interest)
Cinemark Theatres faces growth challenges in historically strong markets: Amarillo TX (-5.7% decline, 83.0% brand interest) and Baltimore MD (-9.7% decline, 28.0% brand interest)
Cinemark Theatres performance in major markets: Baltimore MD (-9.7% decline, 28.0% brand interest, 1.1M TVHH), Charlotte NC (-10.0% decline, 9.0% brand interest, 1.3M TVHH), and Chicago IL (-7.1% decline, 13.0% brand interest, 3.6M TVHH)
Competitive Insights
Competitive Insights showcase how Cinemark Theatres performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cinemark Theatres can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cinemark Theatres can focus its competitive strategy.
Regal Cinemas shows market leadership with 129.3% average brand interest growth and notable strength in Amarillo TX (+366.7%, 14.0% brand interest), Atlanta GA (+122.6%, 69.0% brand interest), and Austin TX (+76.9%, 23.0% brand interest)
In high-growth markets, Regal Cinemas maintains an average brand interest of 50.5% with consistent performance across 84 markets
AMC Theatres shows strong momentum with 8.7% average brand interest growth across key markets: Lima OH (+962.5% growth, +77.0% brand interest), Harrisonburg VA (+810.0% growth, +81.0% brand interest), and Charlottesville VA (+800.0% growth, +80.0% brand interest)
AMC Theatres captured additional brand interest in 50 markets, averaging +36.2% brand interest growth in key growth markets
Regal Cinemas shows strong momentum with 129.3% average brand interest growth across key markets: Tri-Cities TN-VA (+975.0% growth, +78.0% brand interest), Davenport IA-Rock Island-Moline IL (+900.0% growth, +36.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+885.7% growth, +62.0% brand interest)
Regal Cinemas captured additional brand interest in 88 markets, averaging +31.7% brand interest growth in key growth markets
AMC Theatres maintains market dominance with an average 64.9% brand interest across key markets: Albany-Schenectady-Troy NY (71.0% brand interest, +184.0% growth), Albuquerque-Santa Fe NM (47.0% brand interest, +62.1% growth), and Alexandria LA (54.0% brand interest, +184.2% growth)
Cinemark Theatres maintains market dominance with an average 65.8% brand interest across key markets: Anchorage AK (36.0% brand interest, +33.3% growth), Jackson TN (100.0% brand interest, +300.0% growth), and Mankato MN (99.0% brand interest, +20.7% growth)
Regal Cinemas maintains market dominance with an average 62.3% brand interest across key markets: Atlanta GA (69.0% brand interest, +122.6% growth), Baltimore MD (55.0% brand interest, +243.8% growth), and Bangor ME (61.0% brand interest, +38.6% growth)
Cinemark Theatres dominates in 116 of 172 key battleground markets against AMC Theatres, notably in Amarillo TX (3.0% vs 83.0% brand interest), Atlanta GA (28.0% vs 3.0% brand interest), and Austin TX (14.0% vs 63.0% brand interest)
Regal Cinemas dominates in 89 of 142 key battleground markets against AMC Theatres, notably in Amarillo TX (3.0% vs 14.0% brand interest), Atlanta GA (28.0% vs 69.0% brand interest), and Austin TX (14.0% vs 23.0% brand interest)
Regal Cinemas dominates in 95 of 141 key battleground markets against Cinemark Theatres, notably in Albany-Schenectady-Troy NY (1.0% vs 28.0% brand interest), Albuquerque-Santa Fe NM (23.0% vs 30.0% brand interest), and Alexandria LA (0.0% vs 46.0% brand interest)
AMC Theatres successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 71.0% brand interest, +184.0% growth), Albuquerque-Santa Fe NM (maintained 47.0% brand interest, +62.1% growth), and Alexandria LA (maintained 54.0% brand interest, +184.2% growth)
Cinemark Theatres successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 36.0% brand interest, +33.3% growth), Jackson TN (maintained 100.0% brand interest, +300.0% growth), and Mankato MN (maintained 99.0% brand interest, +20.7% growth)
Regal Cinemas successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 69.0% brand interest, +122.6% growth), Baltimore MD (maintained 55.0% brand interest, +243.8% growth), and Bangor ME (maintained 61.0% brand interest, +38.6% growth)
Cinemark Theatres emerges as competitive challenger to AMC Theatres with superior brand interest growth rates in Champaign & Springfield-Decatur IL (-66.7% vs -97.9% growth), Charlotte NC (-10.0% vs -46.4% growth), and Ft. Smith-Fayetteville-Springdale-Rogers AR (-20.0% vs -89.2% growth)