Avis
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Avis, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
7 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
12 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
12 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
5 DMAs
|
|
Monitor & Maintain
|
All other markets
|
173 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Avis’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Avis shows strong performance with 6.0% average growth across 51 markets (6.6% avg brand interest), with positive growth in 21 of 51 markets
Avis has 16 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 12 declining markets
Notable high-growth markets for Avis include Arkansas (+25.0% growth, 5.0% brand interest), Delaware (+33.3% growth, 4.0% brand interest), and Illinois (+16.7% growth, 7.0% brand interest)
Avis shows positive brand interest momentum in 21 markets, notably in Arkansas (+1.0% brand interest), Delaware (+1.0% brand interest), Illinois (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Avis demonstrates category dominance with 6.0% average brand interest growth, showing exceptional performance in Arkansas (+25.0%, 5.0% brand interest), Delaware (+33.3%, 4.0% brand interest), and Illinois (+16.7%, 7.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 6.4% with consistent performance across 16 markets
Avis shows strong momentum with 6.0% average brand interest growth across key markets: South Dakota (+66.7% growth, +4.0% brand interest), Wyoming (+50.0% growth, +2.0% brand interest), and Delaware (+33.3% growth, +1.0% brand interest)
Avis captured additional brand interest in 21 markets, averaging +1.3% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Avis in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tulsa OK | 462,154 | 22.0% | +450.0% | -4.4% |
Emerging Market
Smaller markets showing strong growth potential
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Abilene-Sweetwater TX | 98,481 | 25.0% | +177.8% | +38.9% |
| Rapid City SD | 89,726 | 19.0% | +137.5% | +5.6% |
| Springfield MO | N/A | 26.0% | +13.0% | +23.8% |
| Charleston SC | N/A | 24.0% | +300.0% | +20.0% |
| Columbus OH | N/A | 21.0% | +320.0% | +5.0% |
| Rochester NY | N/A | 20.0% | +400.0% | +17.7% |
| Portland OR | N/A | 16.0% | +166.7% | +6.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 17.0% | +466.7% | +6.3% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 16.0% | +300.0% | +6.7% |
| Buffalo NY | 537,294 | 17.0% | +183.3% | +6.3% |
| Richmond-Petersburg VA | 516,962 | 18.0% | +350.0% | +5.9% |
| Wilkes Barre-Scranton PA | 501,832 | 19.0% | +375.0% | +11.8% |
| Albany-Schenectady-Troy NY | 491,946 | 16.0% | +166.7% | +14.3% |
| Madison WI | 386,495 | 17.0% | +240.0% | +6.3% |
| Florence-Myrtle Beach SC | 273,785 | 17.0% | +240.0% | +21.4% |
High Growth Priority
Large markets showing strong consistent growth
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | +300.0% | +7.7% |
| Houston TX | 2,266,381 | 22.0% | +175.0% | +4.8% |
| Seattle-Tacoma WA | 1,798,974 | 25.0% | +316.7% | +13.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 18.0% | +260.0% | -5.3% |
| Charlotte NC | 1,124,890 | 23.0% | +475.0% | +4.6% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 16.0% | +100.0% | +6.7% |
| Pittsburgh PA | 998,699 | 17.0% | +325.0% | -10.5% |
| Austin TX | 831,742 | 21.0% | +50.0% | -4.6% |
Maintain & Optimize
Stable markets with consistent performance
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| El Paso TX | 315,971 | 16.0% | -5.9% | -5.9% |
| Wichita Falls TX & Lawton OK | 132,252 | 21.0% | +0.0% | +0.0% |
| Binghamton NY | 113,033 | 21.0% | +0.0% | -4.6% |
| Clarksburg-Weston WV | 84,830 | 14.0% | +0.0% | +0.0% |
| Elmira NY | 80,555 | 26.0% | +0.0% | -3.7% |
Monitor & Maintain
All other markets
173
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 6.0% | +0.0% | -73.9% |
| Los Angeles CA | 4,962,377 | 5.0% | +0.0% | -73.7% |
| Chicago IL | 3,081,097 | 7.0% | +0.0% | -65.0% |
| Philadelphia PA | 2,642,616 | 6.0% | +20.0% | -71.4% |
| Atlanta GA | 2,277,873 | 4.0% | +0.0% | -81.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | -11.1% | -60.0% |
| Boston MA-Manchester NH | 2,206,762 | 6.0% | -14.3% | -64.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | +0.0% | -69.6% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 900,609 | 16.0% | -33.3% | -11.1% |
Brand Insights
Brand Insights for Avis in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Avis shows strong performance with 68.0% average growth across 168 markets (9.6% avg brand interest), with positive growth in 88 of 168 markets
Top performing markets for Avis demonstrate exceptional results in Seattle-Tacoma WA (+316.7% growth, 25.0% brand interest, +19.0% brand interest change), Dallas-Ft. Worth TX (+300.0% growth, 28.0% brand interest, +21.0% brand interest change), and Abilene-Sweetwater TX (+177.8% growth, 25.0% brand interest, +16.0% brand interest change)
Avis has 84 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 33 stable markets (0-5%), and 47 declining markets
Notable high-growth markets for Avis include Abilene-Sweetwater TX (+177.8% growth, 25.0% brand interest), Albany-Schenectady-Troy NY (+166.7% growth, 16.0% brand interest), and Augusta GA (+25.0% growth, 5.0% brand interest)
Avis shows positive brand interest momentum in 88 markets, notably in Abilene-Sweetwater TX (+16.0% brand interest), Albany-Schenectady-Troy NY (+10.0% brand interest), Augusta GA (+1.0% brand interest)
Avis demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+177.8% growth, +16.0% gain, 25.0% current brand interest), Austin TX (+50.0% growth, +7.0% gain, 21.0% current brand interest), and Charleston SC (+300.0% growth, +18.0% gain, 24.0% current brand interest)
Avis achieves significant brand interest gains in Abilene-Sweetwater TX (+16.0% brand interest growth, now at 25.0%) and Albany-Schenectady-Troy NY (+10.0% brand interest growth, now at 16.0%)
Avis shows accelerating brand interest growth in Abilene-Sweetwater TX (+177.8% growth, 25.0% brand interest) and Albany-Schenectady-Troy NY (+166.7% growth, 16.0% brand interest)
Avis demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+166.7% growth, 16.0% brand interest) and Augusta GA (+25.0% growth, 5.0% brand interest)
Avis performance in major markets: Boston MA-Manchester NH (-14.3% decline, 6.0% brand interest, 2.6M TVHH), Denver CO (-10.0% decline, 9.0% brand interest, 1.8M TVHH), and Minneapolis-St. Paul MN (-10.0% decline, 9.0% brand interest, 1.8M TVHH)
Avis shows positive brand interest growth in markets representing 39.9% of total TVHH coverage
Avis shows challenging performance with -47.8% average growth across 198 markets (9.3% avg brand interest), with positive growth in 29 of 198 markets
Top performing markets for Avis demonstrate exceptional results in Abilene-Sweetwater TX (+38.9% growth, 25.0% brand interest, +7.0% brand interest change), Springfield MO (+23.8% growth, 26.0% brand interest, +5.0% brand interest change), and Seattle-Tacoma WA (+13.6% growth, 25.0% brand interest, +3.0% brand interest change)
Avis has 11 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 161 declining markets
Notable high-growth markets for Avis include Abilene-Sweetwater TX (+38.9% growth, 25.0% brand interest), Charleston SC (+20.0% growth, 24.0% brand interest), and Charlottesville VA (+27.3% growth, 14.0% brand interest)
Avis shows positive brand interest momentum in 29 markets, notably in Abilene-Sweetwater TX (+7.0% brand interest), Charleston SC (+4.0% brand interest), Charlottesville VA (+3.0% brand interest)
Competitive Insights
Competitive Insights showcase how Avis performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Avis demonstrates category dominance with 68.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+177.8%, 25.0% brand interest), Albany-Schenectady-Troy NY (+166.7%, 16.0% brand interest), and Augusta GA (+25.0%, 5.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 13.3% with consistent performance across 84 markets
Enterprise shows strong momentum with 31.9% average brand interest growth across key markets: Columbia SC (+340.0% growth, +34.0% brand interest), Corpus Christi TX (+325.0% growth, +26.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+250.0% growth, +30.0% brand interest)
Enterprise captured additional brand interest in 120 markets, averaging +8.4% brand interest growth in key growth markets
Hertz shows strong momentum with 5.5% average brand interest growth across key markets: St. Joseph MO (+295.6% growth, +68.0% brand interest), Lima OH (+270.4% growth, +73.0% brand interest), and Parkersburg WV (+156.4% growth, +61.0% brand interest)
Hertz captured additional brand interest in 66 markets, averaging +10.4% brand interest growth in key growth markets
Avis shows strong momentum with 68.0% average brand interest growth across key markets: Norfolk-Portsmouth-Newport News VA (+533.3% growth, +16.0% brand interest), Youngstown OH (+533.3% growth, +16.0% brand interest), and Charlotte NC (+475.0% growth, +19.0% brand interest)
Avis captured additional brand interest in 88 markets, averaging +7.6% brand interest growth in key growth markets
Enterprise maintains market dominance with an average 37.6% brand interest across key markets: Beaumont-Port Arthur TX (44.0% brand interest, +175.0% growth), Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +246.2% growth), and Columbia SC (44.0% brand interest, +340.0% growth)
Alamo maintains market dominance with an average 38.5% brand interest across key markets: Bangor ME (31.0% brand interest, +19.2% growth), Butte-Bozeman MT (39.0% brand interest, +21.9% growth), and Duluth MN-Superior WI (31.0% brand interest, +24.0% growth)
Hertz maintains market dominance with an average 42.0% brand interest across key markets: Albany-Schenectady-Troy NY (39.0% brand interest, +62.5% growth), Austin TX (31.0% brand interest, +55.0% growth), and Binghamton NY (41.0% brand interest, +95.2% growth)
Enterprise dominates in 122 of 176 key battleground markets against Budget, notably in Augusta GA (15.0% vs 18.0% brand interest), Bakersfield CA (15.0% vs 21.0% brand interest), and Baltimore MD (17.0% vs 20.0% brand interest)
Enterprise dominates in 128 of 193 key battleground markets against Alamo, notably in Augusta GA (15.0% vs 25.0% brand interest), Bakersfield CA (15.0% vs 26.0% brand interest), and Baltimore MD (17.0% vs 34.0% brand interest)
Enterprise dominates in 121 of 187 key battleground markets against Hertz, notably in Augusta GA (15.0% vs 37.0% brand interest), Bakersfield CA (15.0% vs 38.0% brand interest), and Baltimore MD (17.0% vs 24.0% brand interest)
Avis dominates in 99 of 167 key battleground markets against Enterprise, notably in Augusta GA (15.0% vs 5.0% brand interest), Bakersfield CA (15.0% vs 0.0% brand interest), and Baltimore MD (17.0% vs 5.0% brand interest)
Budget dominates in 115 of 192 key battleground markets against Alamo, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 32.0% brand interest), and Alexandria LA (10.0% vs 38.0% brand interest)