AMC Theatres
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Investment Recommendations
Targeted investment recommendations for AMC Theatres, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
19 DMAs
12 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
20 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
131 DMAs
36 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
21 DMAs
|
Brand Insights
Brand Insights reveal AMC Theatres’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
AMC Theatres shows challenging performance with -11.6% average growth across 50 markets (26.0% avg brand interest), with positive growth in 12 of 50 markets
Top performing markets for AMC Theatres demonstrate exceptional results in Alaska (+570.0% growth, 67.0% brand interest, +57.0% brand interest change), Oregon (+346.1% growth, 58.0% brand interest, +45.0% brand interest change), and Delaware (+226.7% growth, 49.0% brand interest, +34.0% brand interest change)
AMC Theatres has 12 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 38 declining markets
Notable high-growth markets for AMC Theatres include Alaska (+570.0% growth, 67.0% brand interest), Delaware (+226.7% growth, 49.0% brand interest), and Idaho (+139.1% growth, 55.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Movie Theaters industry.
For AMC Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For AMC Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Regal Cinemas leads category performance with 165.2% average brand interest growth, particularly strong in Arkansas (+215.4%, 41.0% brand interest), California (+54.8%, 48.0% brand interest), and Colorado (+211.1%, 56.0% brand interest)
In high-growth markets, Regal Cinemas maintains an average brand interest of 56.6% with consistent performance across 30 markets
Regal Cinemas shows strong momentum with 165.2% average brand interest growth across key markets: Nebraska (+962.5% growth, +77.0% brand interest), Michigan (+800.0% growth, +64.0% brand interest), and Illinois (+788.9% growth, +71.0% brand interest)
Regal Cinemas captured additional brand interest in 31 markets, averaging +34.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for AMC Theatres in the Movie Theaters category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 29.0% | -51.7% | -52.5% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 32.0% | -37.3% | -37.3% |
| Memphis TN | 547,706 | 23.0% | -54.9% | -64.1% |
Emerging Market
Smaller markets showing strong growth potential
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 77.0% | +413.3% | +492.3% |
| Wilmington NC | 186,609 | 69.0% | +176.0% | +187.5% |
| Salisbury MD | 157,650 | 81.0% | +523.1% | +440.0% |
| Columbia-Jefferson City MO | 154,462 | 75.0% | +226.1% | +177.8% |
| Beaumont-Port Arthur TX | 143,616 | 14.0% | +75.0% | +40.0% |
| Palm Springs CA | 142,979 | 35.0% | +218.2% | +169.2% |
| Anchorage AK | 137,029 | 53.0% | +430.0% | +278.6% |
| Panama City FL | 128,095 | 67.0% | +103.0% | +109.4% |
Growth Opportunity
Mid-size markets with positive brand interest trends
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albuquerque-Santa Fe NM | 612,638 | 47.0% | +62.1% | +38.2% |
| Buffalo NY | 537,294 | 59.0% | +47.5% | +63.9% |
| Ft. Myers-Naples FL | 525,402 | 64.0% | +146.2% | +93.9% |
| Richmond-Petersburg VA | 516,962 | 73.0% | +284.2% | +247.6% |
| Albany-Schenectady-Troy NY | 491,946 | 71.0% | +184.0% | +222.7% |
| Knoxville TN | 475,703 | 57.0% | +103.6% | +72.7% |
| Lexington KY | 434,265 | 34.0% | +325.0% | +240.0% |
| Spokane WA | 409,624 | 54.0% | +22.7% | +22.7% |
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 29.0% | +81.3% | +93.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 45.0% | +181.3% | +164.7% |
| San Antonio TX | 900,609 | 37.0% | +60.9% | +37.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 64.0% | +255.6% | +204.8% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 33.0% | +17.9% | +6.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 61.0% | +96.8% | +69.4% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 47.0% | +4.4% | +0.0% |
| Utica NY | N/A | 62.0% | +1.6% | +5.1% |
Monitor & Maintain
All other markets
131
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 9.0% | -88.2% | -88.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 3.0% | -92.1% | -92.5% |
| Phoenix AZ | 1,818,040 | 7.0% | -91.6% | -91.9% |
| Detroit MI | 1,646,663 | 4.0% | -94.0% | -94.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 3.0% | -96.8% | -96.9% |
| Denver CO | 1,523,659 | 14.0% | -77.8% | -79.4% |
| St. Louis MO | 1,066,886 | 9.0% | -90.0% | -90.2% |
| Pittsburgh PA | 998,699 | 6.0% | -87.0% | -88.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 26.0% | -62.3% | -62.3% |
| Los Angeles CA | 4,962,377 | 26.0% | -49.0% | -52.7% |
| Philadelphia PA | 2,642,616 | 37.0% | -28.9% | -30.2% |
| Atlanta GA | 2,277,873 | 28.0% | -58.2% | -58.8% |
| Houston TX | 2,266,381 | 15.0% | -59.5% | -61.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 36.0% | -35.7% | -39.0% |
| Boston MA-Manchester NH | 2,206,762 | 15.0% | -80.3% | -80.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | -64.0% | -70.0% |
Brand Insights
Brand Insights for AMC Theatres in the Movie Theaters category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
AMC Theatres shows strong performance with 8.7% average growth across 197 markets (24.1% avg brand interest), with positive growth in 52 of 197 markets
Top performing markets for AMC Theatres demonstrate exceptional results in Lima OH (+962.5% growth, 85.0% brand interest, +77.0% brand interest change), Harrisonburg VA (+810.0% growth, 91.0% brand interest, +81.0% brand interest change), and Charlottesville VA (+800.0% growth, 90.0% brand interest, +80.0% brand interest change)
AMC Theatres has 45 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 143 declining markets
Notable high-growth markets for AMC Theatres include Abilene-Sweetwater TX (+37.5% growth, 11.0% brand interest), Albany-Schenectady-Troy NY (+184.0% growth, 71.0% brand interest), and Albuquerque-Santa Fe NM (+62.1% growth, 47.0% brand interest)
AMC Theatres maintains strong brand interest positions in key markets: Bakersfield CA (44.0% brand interest, -3.0% change), Bangor ME (39.0% brand interest, -7.0% change), and Binghamton NY (50.0% brand interest, -3.0% change)
AMC Theatres shows positive brand interest momentum in 52 markets, notably in Abilene-Sweetwater TX (+3.0% brand interest), Albany-Schenectady-Troy NY (+46.0% brand interest), Albuquerque-Santa Fe NM (+18.0% brand interest)
AMC Theatres demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+184.0% growth, +46.0% gain, 71.0% current brand interest), Albuquerque-Santa Fe NM (+62.1% growth, +18.0% gain, 47.0% current brand interest), and Alexandria LA (+184.2% growth, +35.0% gain, 54.0% current brand interest)
AMC Theatres successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 71.0% brand interest, +184.0% growth), Albuquerque-Santa Fe NM (maintained 47.0% brand interest, +62.1% growth), and Alexandria LA (maintained 54.0% brand interest, +184.2% growth)
In medium markets, AMC Theatres shows strong growth with moderate brand interest: Austin TX (-41.7% decline, 14.0% brand interest) and Birmingham AL (-80.0% decline, 16.0% brand interest)
AMC Theatres maintains dominant market position with >35% brand interest in key markets: Bakersfield CA (44.0% brand interest, -6.4% change) and Bangor ME (39.0% brand interest, -15.2% change)
AMC Theatres achieves significant brand interest gains in Albany-Schenectady-Troy NY (+46.0% brand interest growth, now at 71.0%) and Albuquerque-Santa Fe NM (+18.0% brand interest growth, now at 47.0%)
AMC Theatres shows accelerating brand interest growth in Abilene-Sweetwater TX (+37.5% growth, 11.0% brand interest) and Albany-Schenectady-Troy NY (+184.0% growth, 71.0% brand interest)
AMC Theatres demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+37.5% growth, 11.0% brand interest) and Beaumont-Port Arthur TX (+75.0% growth, 14.0% brand interest)
AMC Theatres maintains stable brand interest performance in mature markets: Eugene OR (-4.3% decline, 22.0% brand interest) and Seattle-Tacoma WA (+4.4% growth, 47.0% brand interest)
AMC Theatres faces growth challenges in historically strong markets: Atlanta GA (-58.2% decline, 28.0% brand interest) and Bakersfield CA (-6.4% decline, 44.0% brand interest)
AMC Theatres performance in major markets: Atlanta GA (-58.2% decline, 28.0% brand interest, 2.7M TVHH), Baltimore MD (-67.9% decline, 17.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-80.3% decline, 15.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how AMC Theatres performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where AMC Theatres can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where AMC Theatres can focus its competitive strategy.
Regal Cinemas shows market leadership with 129.3% average brand interest growth and notable strength in Amarillo TX (+366.7%, 14.0% brand interest), Atlanta GA (+122.6%, 69.0% brand interest), and Austin TX (+76.9%, 23.0% brand interest)
In high-growth markets, Regal Cinemas maintains an average brand interest of 50.5% with consistent performance across 84 markets
AMC Theatres shows strong momentum with 8.7% average brand interest growth across key markets: Lima OH (+962.5% growth, +77.0% brand interest), Harrisonburg VA (+810.0% growth, +81.0% brand interest), and Charlottesville VA (+800.0% growth, +80.0% brand interest)
AMC Theatres captured additional brand interest in 50 markets, averaging +36.2% brand interest growth in key growth markets
Regal Cinemas shows strong momentum with 129.3% average brand interest growth across key markets: Tri-Cities TN-VA (+975.0% growth, +78.0% brand interest), Davenport IA-Rock Island-Moline IL (+900.0% growth, +36.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+885.7% growth, +62.0% brand interest)
Regal Cinemas captured additional brand interest in 88 markets, averaging +31.7% brand interest growth in key growth markets
AMC Theatres maintains market dominance with an average 64.9% brand interest across key markets: Albany-Schenectady-Troy NY (71.0% brand interest, +184.0% growth), Albuquerque-Santa Fe NM (47.0% brand interest, +62.1% growth), and Alexandria LA (54.0% brand interest, +184.2% growth)
Cinemark Theatres maintains market dominance with an average 65.8% brand interest across key markets: Anchorage AK (36.0% brand interest, +33.3% growth), Jackson TN (100.0% brand interest, +300.0% growth), and Mankato MN (99.0% brand interest, +20.7% growth)
Regal Cinemas maintains market dominance with an average 62.3% brand interest across key markets: Atlanta GA (69.0% brand interest, +122.6% growth), Baltimore MD (55.0% brand interest, +243.8% growth), and Bangor ME (61.0% brand interest, +38.6% growth)
Cinemark Theatres dominates in 116 of 172 key battleground markets against AMC Theatres, notably in Amarillo TX (3.0% vs 83.0% brand interest), Atlanta GA (28.0% vs 3.0% brand interest), and Austin TX (14.0% vs 63.0% brand interest)
Regal Cinemas dominates in 89 of 142 key battleground markets against AMC Theatres, notably in Amarillo TX (3.0% vs 14.0% brand interest), Atlanta GA (28.0% vs 69.0% brand interest), and Austin TX (14.0% vs 23.0% brand interest)
Regal Cinemas dominates in 95 of 141 key battleground markets against Cinemark Theatres, notably in Albany-Schenectady-Troy NY (1.0% vs 28.0% brand interest), Albuquerque-Santa Fe NM (23.0% vs 30.0% brand interest), and Alexandria LA (0.0% vs 46.0% brand interest)
AMC Theatres successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 71.0% brand interest, +184.0% growth), Albuquerque-Santa Fe NM (maintained 47.0% brand interest, +62.1% growth), and Alexandria LA (maintained 54.0% brand interest, +184.2% growth)
Cinemark Theatres successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 36.0% brand interest, +33.3% growth), Jackson TN (maintained 100.0% brand interest, +300.0% growth), and Mankato MN (maintained 99.0% brand interest, +20.7% growth)
Regal Cinemas successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 69.0% brand interest, +122.6% growth), Baltimore MD (maintained 55.0% brand interest, +243.8% growth), and Bangor ME (maintained 61.0% brand interest, +38.6% growth)
Cinemark Theatres emerges as competitive challenger to AMC Theatres with superior brand interest growth rates in Champaign & Springfield-Decatur IL (-66.7% vs -97.9% growth), Charlotte NC (-10.0% vs -46.4% growth), and Ft. Smith-Fayetteville-Springdale-Rogers AR (-20.0% vs -89.2% growth)