Alamo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Alamo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
8 DMAs
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
15 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
30 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
|
|
Monitor & Maintain
|
All other markets
|
142 DMAs
45 States
|
Brand Insights
Brand Insights reveal Alamo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Alamo shows stable performance with 2.0% average growth across 51 markets (32.1% avg brand interest), with positive growth in 28 of 51 markets
Top performing markets for Alamo demonstrate exceptional results in Virginia (+12.9% growth, 35.0% brand interest, +4.0% brand interest change), Utah (+12.1% growth, 37.0% brand interest, +4.0% brand interest change), and Louisiana (+10.0% growth, 33.0% brand interest, +3.0% brand interest change)
Alamo has 1 market with high growth (>15%), 13 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Alamo include Alaska (+20.0% growth, 24.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Avis demonstrates category dominance with 6.0% average brand interest growth, showing exceptional performance in Arkansas (+25.0%, 5.0% brand interest), Delaware (+33.3%, 4.0% brand interest), and Illinois (+16.7%, 7.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 6.4% with consistent performance across 16 markets
Avis shows strong momentum with 6.0% average brand interest growth across key markets: South Dakota (+66.7% growth, +4.0% brand interest), Wyoming (+50.0% growth, +2.0% brand interest), and Delaware (+33.3% growth, +1.0% brand interest)
Avis captured additional brand interest in 21 markets, averaging +1.3% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Alamo in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 900,609 | 24.0% | -4.0% | +9.1% |
| Ft. Myers-Naples FL | 525,402 | 36.0% | -5.3% | +500.0% |
| Knoxville TN | 475,703 | 23.0% | -8.0% | +155.6% |
Emerging Market
Smaller markets showing strong growth potential
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Duluth MN-Superior WI | 148,546 | 31.0% | +24.0% | +210.0% |
| Monroe LA-El Dorado AR | 147,849 | 39.0% | +30.0% | +457.1% |
| Bangor ME | 120,853 | 31.0% | +19.2% | +210.0% |
| Yuma AZ-El Centro CA | 107,619 | 38.0% | +11.8% | +850.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 44.0% | +100.0% | +175.0% |
| Laredo TX | 69,845 | 34.0% | +41.7% | +25.9% |
| Butte-Bozeman MT | 69,267 | 39.0% | +21.9% | +178.6% |
| Lafayette LA | N/A | 33.0% | +17.9% | +725.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albuquerque-Santa Fe NM | 612,638 | 32.0% | +10.3% | +433.3% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 33.0% | +6.5% | +725.0% |
| Little Rock-Pine Bluff AR | 490,561 | 31.0% | +3.3% | +520.0% |
| Lexington KY | 434,265 | 30.0% | +7.1% | +650.0% |
| Honolulu HI | 411,655 | 31.0% | +3.3% | +158.3% |
| Omaha NE | 384,022 | 28.0% | +7.7% | +211.1% |
| Colorado Springs-Pueblo CO | 327,871 | 31.0% | +3.3% | +416.7% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 29.0% | +7.4% | +625.0% |
High Growth Priority
Large markets showing strong consistent growth
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 37.0% | +8.8% | +640.0% |
| Los Angeles CA | 4,962,377 | 41.0% | +7.9% | +925.0% |
| Chicago IL | 3,081,097 | 40.0% | +0.0% | +566.7% |
| Philadelphia PA | 2,642,616 | 36.0% | +2.9% | +620.0% |
| Atlanta GA | 2,277,873 | 42.0% | +13.5% | +950.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 34.0% | +9.7% | +277.8% |
| Boston MA-Manchester NH | 2,206,762 | 43.0% | +10.3% | +514.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 43.0% | +2.4% | +616.7% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Billings, MT | 100,428 | 41.0% | +0.0% | +0.0% |
| Lake Charles LA | 84,941 | 27.0% | +3.9% | +0.0% |
| Great Falls MT | 55,922 | 42.0% | -4.6% | +0.0% |
| Eureka CA | 52,063 | 46.0% | +7.0% | +0.0% |
| Lafayette IN | N/A | 47.0% | +0.0% | +0.0% |
| Alexandria LA | N/A | 38.0% | -2.6% | +0.0% |
| Albany GA | N/A | 21.0% | -4.6% | +0.0% |
Monitor & Maintain
All other markets
142
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | -75.8% | +33.3% |
| Houston TX | 2,266,381 | 7.0% | -80.0% | +16.7% |
| Seattle-Tacoma WA | 1,798,974 | 7.0% | -80.0% | +16.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 6.0% | -80.0% | +0.0% |
| Charlotte NC | 1,124,890 | 4.0% | -87.1% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 7.0% | -76.7% | +0.0% |
| Pittsburgh PA | 998,699 | 4.0% | -87.9% | -20.0% |
| Austin TX | 831,742 | 12.0% | -61.3% | +0.0% |
Brand Insights
Brand Insights for Alamo in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Alamo shows challenging performance with -24.3% average growth across 203 markets (23.2% avg brand interest), with positive growth in 65 of 203 markets
Top performing markets for Alamo demonstrate exceptional results in Jonesboro AR (+206.7% growth, 92.0% brand interest, +62.0% brand interest change), Quincy IL-Hannibal MO-Keokuk IA (+100.0% growth, 44.0% brand interest, +22.0% brand interest change), and Ottumwa IA-Kirksville MO (+96.1% growth, 100.0% brand interest, +49.0% brand interest change)
Alamo has 13 markets with high growth (>15%), 35 markets with moderate growth (5-15%), 32 stable markets (0-5%), and 123 declining markets
Notable high-growth markets for Alamo include Bangor ME (+19.2% growth, 31.0% brand interest), Baton Rouge LA (+15.4% growth, 30.0% brand interest), and Butte-Bozeman MT (+21.9% growth, 39.0% brand interest)
Alamo maintains strong brand interest positions in key markets: Alexandria LA (38.0% brand interest, -1.0% change), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (36.0% brand interest, -3.0% change), and Champaign & Springfield-Decatur IL (38.0% brand interest, -2.0% change)
Alamo shows positive brand interest momentum in 65 markets, notably in Bangor ME (+5.0% brand interest), Baton Rouge LA (+4.0% brand interest), Butte-Bozeman MT (+7.0% brand interest)
Alamo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+19.2% growth, +5.0% gain, 31.0% current brand interest), Baton Rouge LA (+15.4% growth, +4.0% gain, 30.0% current brand interest), and Butte-Bozeman MT (+21.9% growth, +7.0% gain, 39.0% current brand interest)
Alamo successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 31.0% brand interest, +19.2% growth), Baton Rouge LA (maintained 30.0% brand interest, +15.4% growth), and Butte-Bozeman MT (maintained 39.0% brand interest, +21.9% growth)
In large markets, Alamo shows significant decline with notable brand interest: Charlotte NC (-87.1% decline, 4.0% brand interest) and Cleveland-Akron (Canton) OH (-80.0% decline, 6.0% brand interest)
Alamo maintains dominant market position with >35% brand interest in key markets: Alexandria LA (38.0% brand interest, -2.6% change) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (36.0% brand interest, -7.7% change)
Alamo achieves significant brand interest gains in Bangor ME (+5.0% brand interest growth, now at 31.0%) and Butte-Bozeman MT (+7.0% brand interest growth, now at 39.0%)
Alamo shows accelerating brand interest growth in Bangor ME (+19.2% growth, 31.0% brand interest) and Baton Rouge LA (+15.4% growth, 30.0% brand interest)
Alamo maintains stable brand interest performance in mature markets: Albany GA (-4.5% decline, 21.0% brand interest) and Alexandria LA (-2.6% decline, 38.0% brand interest)
Alamo faces growth challenges in historically strong markets: Alexandria LA (-2.6% decline, 38.0% brand interest) and Bakersfield CA (-7.1% decline, 26.0% brand interest)
Alamo performance in major markets: Charlotte NC (-87.1% decline, 4.0% brand interest, 1.3M TVHH), Cleveland-Akron (Canton) OH (-80.0% decline, 6.0% brand interest, 1.6M TVHH), and Dallas-Ft. Worth TX (-75.8% decline, 8.0% brand interest, 3.0M TVHH)
Alamo shows positive brand interest growth in markets representing 40.2% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Alamo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Avis demonstrates category dominance with 68.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+177.8%, 25.0% brand interest), Albany-Schenectady-Troy NY (+166.7%, 16.0% brand interest), and Augusta GA (+25.0%, 5.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 13.3% with consistent performance across 84 markets
Enterprise shows strong momentum with 31.9% average brand interest growth across key markets: Columbia SC (+340.0% growth, +34.0% brand interest), Corpus Christi TX (+325.0% growth, +26.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+250.0% growth, +30.0% brand interest)
Enterprise captured additional brand interest in 120 markets, averaging +8.4% brand interest growth in key growth markets
Hertz shows strong momentum with 5.5% average brand interest growth across key markets: St. Joseph MO (+295.6% growth, +68.0% brand interest), Lima OH (+270.4% growth, +73.0% brand interest), and Parkersburg WV (+156.4% growth, +61.0% brand interest)
Hertz captured additional brand interest in 66 markets, averaging +10.4% brand interest growth in key growth markets
Avis shows strong momentum with 68.0% average brand interest growth across key markets: Norfolk-Portsmouth-Newport News VA (+533.3% growth, +16.0% brand interest), Youngstown OH (+533.3% growth, +16.0% brand interest), and Charlotte NC (+475.0% growth, +19.0% brand interest)
Avis captured additional brand interest in 88 markets, averaging +7.6% brand interest growth in key growth markets
Enterprise maintains market dominance with an average 37.6% brand interest across key markets: Beaumont-Port Arthur TX (44.0% brand interest, +175.0% growth), Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +246.2% growth), and Columbia SC (44.0% brand interest, +340.0% growth)
Alamo maintains market dominance with an average 38.5% brand interest across key markets: Bangor ME (31.0% brand interest, +19.2% growth), Butte-Bozeman MT (39.0% brand interest, +21.9% growth), and Duluth MN-Superior WI (31.0% brand interest, +24.0% growth)
Hertz maintains market dominance with an average 42.0% brand interest across key markets: Albany-Schenectady-Troy NY (39.0% brand interest, +62.5% growth), Austin TX (31.0% brand interest, +55.0% growth), and Binghamton NY (41.0% brand interest, +95.2% growth)
Enterprise dominates in 122 of 176 key battleground markets against Budget, notably in Augusta GA (15.0% vs 18.0% brand interest), Bakersfield CA (15.0% vs 21.0% brand interest), and Baltimore MD (17.0% vs 20.0% brand interest)
Enterprise dominates in 128 of 193 key battleground markets against Alamo, notably in Augusta GA (15.0% vs 25.0% brand interest), Bakersfield CA (15.0% vs 26.0% brand interest), and Baltimore MD (17.0% vs 34.0% brand interest)
Enterprise dominates in 121 of 187 key battleground markets against Hertz, notably in Augusta GA (15.0% vs 37.0% brand interest), Bakersfield CA (15.0% vs 38.0% brand interest), and Baltimore MD (17.0% vs 24.0% brand interest)
Avis dominates in 99 of 167 key battleground markets against Enterprise, notably in Augusta GA (15.0% vs 5.0% brand interest), Bakersfield CA (15.0% vs 0.0% brand interest), and Baltimore MD (17.0% vs 5.0% brand interest)
Budget dominates in 115 of 192 key battleground markets against Alamo, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 32.0% brand interest), and Alexandria LA (10.0% vs 38.0% brand interest)